ABOUT ME

🚀 A Digital Project Manager with experience coordinating creative and technical teams , as well as managing client relationships. Responsible for projects from the initial briefing through to delivery. 📧💻

More than 20 years of experience working in all areas of the creative and production process have given me the ideal perspective to lead projects and see them through, thanks to my understanding of every step of the production process.

I have played an active role in organizing large-scale events in both the entertainment and professional sectors, which has allowed me to build direct relationships with clients, understand budgets, meet deadlines, and coordinate with all involved departments.

💡 What I can bring to your business:

✔️ Analysis of the briefing and validation of project feasibility based on the information provided by the client, the budget, and the deadlines.
✔️ Resolution of creative or technical issues in collaboration with the production team.
✔️ Coordinating internal resources
✔️ Ensuring adherence to deadlines and budgets,
✔️ Performing quality control on produced materials (compliance with the style guide, consistency with the client’s briefing, etc.),
✔️ Establishing and maintaining a relationship of trust with your client contacts,
✔️ Providing leadership in managing key accounts and directing a team of project managers.


Relevant Skills:
Coordinator of the creative and technical teams, from the time the brief is received through delivery.

Technical Skills:
Design: Adobe creative suite, Figma, ProcreateWeb/CMS: WordPress, Elementor, Email HTML/CSS, basic JavaScript, Git version control.

Languages:
Fluent in Spanish, English, French.

Brands I've worked with:
Paychex, BMW, Renault, Mini, Dacia, Hospital Clínica Bíblica, Epson, Constant Contact, Blue Host, Host Gator, Navient, Amazon, Honor, Sunlight Solutions, Orange, Fnac, Boulanger, Leon Bruxells, Daylimotion, L’Oreal, among others.

• Brand System Manager: Ensure compliance with the visual identity, guarantee consistency across all touchpoints, and develop clear, user-friendly guidelines for graphic designers and production teams in the United States, Latin America, Europe, and Asia.
• Accelerating Creative Production with AI Tools: Leveraging AI to efficiently create, adapt, and scale assets without compromising brand quality.
• Self-Service Activation: Creating email templates and campaigns in Figma to send via Mailchimp, as well as kits and workflows that empower teams and reduce repetitive design requests.
• Guiding the brand's visual identity through video: defining visual guidelines and creating reusable video formats for marketing, social media, and product content.
• Continuously improving the brand: reviewing campaigns, identifying gaps, refining systems, and collaborating closely with marketing teams for markets, products, and content in North America, Latin America, Europe, and Asia.
• Development and management of the production of printed and digital graphic materials for the brand's booths at trade shows.

• Development and maintenance of the brand’s visual identity guidelines.
• Execution, adaptation, and coordination of global brand video design for television and all platforms.
• Creating brand designs for digital and print materials, websites, social media, advertisements, animations, and presentations.
• Collaborating with the retail, sales, and marketing departments on their brand design needs.
• Coordinating the production of high-quality visual assets, motion graphics, illustrations, and graphics.

• Management and coding in HTML/CSS of dynamically customized email campaigns, adapted for all types of emails, including those with dark backgrounds and those for mobile devices, among others.
• Management and production of the design and development of email components and templates for drag-and-drop tools in Adobe Marketo, Braze, Mailchimp, Salesforce, and others.
• Creation, launch, and management of email campaigns and automated customer journeys throughout the entire lifecycle, including onboarding, cross-selling, upselling, reactivation, and retention.